Example 6 for Objectivity These two sites are both concerned with the eating of meat. Take a look at them and try to decide how objective they are. AnimalConcerns.org American Meat Institute Take a look at the publisher. It is easier to know how biased a site is when you know who publishes the site and what their bias might be. In the AnimalConcerns.org example, the language and the links clearly show their point of view. The second site is published by a meat and poultry trade association. The consumption of meat is part of their business.