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Dictionaries
Handbooks
Directories
Statistical & Demographic Information
Market Share

 
• ABI/Inform
Find research articles, case studies and related material for the fields of marketing, advertising and public relations.
 
• Business & Industry
Articles about companies and industries, trends, market share, sales, new products and demographics.
 
• Business & Management Practices (BaMP)
  Focuses on business strategy and planning, with articles from both academic and trade journals.
  
  
• Business & Company Resource Center
  "Sales & Marketing" section for each company, with industry overviews, market share, and rankings.
   
• LexisNexis Academic
Most thorough source for international and U.S. business news, and U.S. legal news.
 
• Social Sciences Citation Index in Web of Science
Coverage of academic journals in marketing, with a special feature linking to citations. Good for identifying key papers, studies and authors on a specific topic.


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Dictionaries

Brand Name Lookup (Advertising Red Books)

Dictionary of Advertising Terminology

Direct Marketing Glossary
 

 

Dictionary of Marketing Terms.  Lincolnwood, Ill.: National Textbook Co.
Hunt Ref 658.8 D554A2
Marketing Glossary Dictionary (American Marketing Association)
Also includes Advertising terminology.

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Handbooks
 

Marketing
 
The Elgar Companion to Consumer Research and Economic Psychology. Northampton, MA: Edward Elgar.
Hunt Ref 658.8342 E41

Encyclopedia of Consumer Brands. Detriot: St. James Press.
Hunt Ref 658.83434 E56

Encyclopedia of Major Marketing Campaigns. Detroit: Gale Group.  
Hunt Ref 659.10973 E56

Handbook of Marketing Research.  Thousand Oaks, CA: Sage Publications.
Hunt Ref 658.83 H2362

Handbook of Marketing Scales.  Thousand Oaks, CA: Sage Publications.
Hunt Ref 658.83 B36H2


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Directories

Standard Directory of Advertising Agencies. Skokie, Ill.: National Register Publishing Co.
Hunt Ref 659.1058 S78


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Statistical & Demographic Information


ACORN User's Guide. Arlington, VA: CACI Marketing Systems.
Hunt Ref 658.8342 A185

American Generations: who they are, how they live, what they think.
Ithaca, N.Y.: New Strategist Publications.
Hunt Ref 339.47 M68a2

American Incomes.  Ithaca, N.Y.: New Strategist Publications.
Hunt Ref 339.22 A512a

The American Marketplace: demographics and spending patterns.
Ithaca, N.Y.: New Strategist Publications.
Hunt Ref 658.83 O32a

Americans at play: demographics of outdoor recreation & travel.
Ithaca, N.Y.: New Strategist Publications.
Hunt Ref 790.068 W45a

Asian Databook: detailed statistics and rankings on the Asian and Pacific Islander population.   
Millerton, NY: Grey House Publishing.
Hunt Ref 305.895073
Broadcasting & Cable Yearbook. Providence: R. R. Bowker
Hunt Ref 384.54 B863A

Commerical Atlas & Marketing Guide.  Chicago: Rand McNally.
Hunt Ref (Atlas Case) 912 R15c

Demographics USA. City Edition.  New York: Market Statistics.
Hunt Ref 658.83 D3832 1996

Demographics USA. County Edition.  New York: Market Statistics.
Hunt Ref 658.83 D383 1996

Demographics USA. Zip Edition.  New York: Market Statistics.
Hunt Ref 658.83 D3833 1996

Gale Directory of Publications & Broadcast Media. Detroit: Gale Research.
Hunt Ref 071 A97AAC

Editor & Publisher Market Guide.  New York: Editor & Publisher Co.
Hunt Ref 658.8072 E23m

Hispanic Databook: detailed statistics and rankings on the Hispanic population.
Millerton, NY: Grey House Publishing.
Hunt Ref 305.895073

Household Spending: who spends how much on what.  Ithaca, N.Y.: New Strategist Publications.
Hunt Ref 658.834 C7586AA

The Lifestyle Market Analyst. Wilmette, IL: Standard Rate and Data Service.
Hunt Ref 658.834 L722

Rand Mc-Nally Commercial Atlas and Marketing Guide. Chicago: Rand-McNally.
Hunt Ref Atlas Case 912 R15c
Sourcebook America. Fairfax, VA: CACI.
Hunt Ref Desk 304.6 S7243 2003 (CD ROM)

Statistical Abstract of the United States. Washington, DC: Bureau of the Census.
Hunt Ref 317.3 U25ABS, http://www.census.gov/statab/www/ or via Statistical Universe.

Statistical Universe - data produced by governments, associations, and organizations.

Survey of Buying Power and Media Markets. New York: Bill Brothers Publications.
Hunt Ref 658.83 S16SA

World Consumer Lifestyles Databook: Key Trends, 2nd ed.
London: Euromonitor
Hunt Ref 658.8342 W927

 

 
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Market Share



Market Share Reporter. Detroit: Gale Research.
Hunt Ref 332 M345, or online in the Advanced Search/Rankings section of Business & Company Resource Center.

See also Business & Industry database, and use market share as a descriptor in your search.

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